Uganda’s most anticipated travel and tourism event is back! The Pearl of Africa Tourism Expo (POATE) 2025 returns from May 21st to 24th at the beautiful Speke Resort and Convention Centre in Munyonyo, Kampala. This annual expo, hosted by the Uganda Tourism Board (UTB), is a premier platform for promoting Uganda’s rich tourism offerings to both regional and international markets.
Over the years, POATE has become a key event on the global tourism calendar, connecting travel professionals, destination marketers, tour operators, and media from across the world. The expo not only showcases Uganda’s breathtaking landscapes, wildlife, and cultural heritage, but also fosters valuable business-to-business (B2B) and business-to-consumer (B2C) interactions.
We at Ameera Africa Safaris are excited to announce our participation in this year’s event! Join us at Stand F01, where our passionate team will be ready to connect, share, and inspire your next unforgettable journey through the Pearl of Africa.
The Pearl of Africa Tourism Expo (POATE) is Uganda’s premier annual tourism and travel trade show, organized by the Uganda Tourism Board (UTB). Since its inception, POATE has served as a strategic platform to position Uganda as a leading global tourism destination, fostering business partnerships, cultural exchange, and showcasing the country’s diverse attractions.
The 9th edition of POATE is scheduled to take place from May 21st to 24th, 2025, at the Speke Resort and Convention Centre in Munyonyo, Kampala. This year’s expo is themed “Tourism and Sustainable Transformation,” reflecting Uganda’s commitment to promoting sustainable tourism practices that benefit both the environment and local communities.
POATE 2025 aims to bring together a diverse array of participants, including:
Key highlights of the 2025 expo include:
With over 70 international buyers and more than 5,000 trade visitors expected, POATE 2025 promises to be a significant event that will enhance Uganda’s visibility on the international tourism map and foster meaningful collaborations within the industry.
Whether you’re a seasoned travel professional or a passionate explorer, POATE 2025 offers something for everyone. As Uganda’s leading tourism showcase, the expo is a hub of inspiration, innovation, and opportunity.
POATE brings together key players in the tourism and hospitality sectors from across Africa and beyond. It’s the ideal setting to:
For professionals, it’s a space to exchange ideas, market offerings, and stay up-to-date with the latest trends in sustainable travel and eco-tourism.
One of the highlights of POATE is its vibrant display of Uganda’s rich cultural heritage. From traditional music and dance performances to local art, fashion, and cuisine, the expo offers a truly immersive experience. It’s a celebration of diversity and identity—perfect for cultural enthusiasts and content creators alike.
Visitors will enjoy first-hand insights into Uganda’s most iconic tourism experiences, including:
Tourism boards, private sector players, and conservation organizations come together to showcase the best that Uganda—the Pearl of Africa—has to offer.
Whether you’re a tour operator looking to expand your African portfolio or a traveler dreaming of your next big adventure, POATE 2025 is the place to be. The event is open to both industry professionals and the general public, making it an inclusive platform to learn, connect, and plan unforgettable journeys.
At Ameera Africa Safaris, we believe that every journey should be as unique as the traveler taking it. Rooted in a deep love for Uganda’s breathtaking landscapes and diverse cultures, our mission is to craft unforgettable safari experiences that are authentic, responsible, and truly personal.
As proud participants of POATE 2025, we invite you to meet our passionate team at Stand F01. Whether you’re a travel professional looking for a reliable DMC partner or a visitor curious about planning your first safari, we’re here to connect, inspire, and guide you every step of the way.
We’re not just a tour company—we’re storytellers, experience curators, and passionate ambassadors for the Pearl of Africa.
Let’s meet, talk, and plan something extraordinary. Visit Ameera Africa Safaris at Stand F01 and discover the wild beauty of Uganda through our eyes.
From the misty mountains of Bwindi to the thundering waters of Murchison Falls, Uganda is a land of awe-inspiring beauty and unforgettable encounters. At Ameera Africa Safaris, we’re here to help you experience it all—authentically and effortlessly.
Let POATE 2025 be the beginning of your next great adventure. Whether you’re seeking wildlife, culture, relaxation, or adrenaline, our tailor-made safari packages are designed to suit your interests, schedule, and budget.
We warmly invite you to visit us at Stand F01 during the expo. Come and chat with our team, explore our sample itineraries, and let’s start crafting your perfect Uganda journey—together.
Explore our safari packages: Visit Safari Packages
Contact us directly: info@ugandasafaritour.com
Let’s keep the adventure going—online and beyond!
Follow us on social media for real-time updates from POATE 2025, behind-the-scenes moments, travel inspiration, and safari highlights:
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